Mobile Application Management (MAM) is the process of managing and securing mobile applications used within an organization.
MAM involves controlling access to mobile apps, distributing and updating applications, and enforcing policies to protect sensitive data on mobile devices. Through MAM, IT administrators can remotely monitor and manage company-specific applications on employees' mobile devices, ensuring compliance with security protocols and maintaining control over corporate data.
MAM solutions help organizations streamline app deployment, enhance data security, and improve the user experience for employees using mobile devices for work purposes.